Poultry Feed

Broiler • Layer • Breeder

Complete feeding programs for commercial poultry production.

Complete feeding programs for commercial poultry. The KADS and AVIA broiler ranges cover every growth stage — pre-starter and starter crumbs, finisher pellets and HiPro concentrates — for better FCR and uniform growth. The DEEPAK Premium layer range follows the bird from day-old chick through pre-layer and three laying phases, and DEEPAK Premium Breeder Feeds serve broiler breeders and layer breeders, from breeder chicks to breeder layers and males.

Better feed conversion ratio (FCR)
Phase-wise layer nutrition from chick to extended lay
Breeder feeds for fertility and hatchability
HiPro concentrates for self-mixing

All

Pig

Lab Animal Other Minerals

Broiler Feeds

Complete Nutrition from Day One to Market Weight

Broilers grow rapidly, and their nutritional requirements change continuously with age. Heera Nutritech offers two stage-wise broiler feeding programmes designed around different commercial objectives. Both cover the complete commercial broiler cycle, with HiPro Concentrate available for customized feed preparation.

Pre-Starter → Starter → Finisher

Performance Nutrition for Modern Broilers

Reliable Performance. Smarter Feed Economics.

Broiler Feed8

KADS

KADS Pre-Starter

Crumb · 50 kg Bag

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KADS

KADS Starter

Crumb · 50 kg Bag

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KADS

KADS Finisher

Pellets · 50 kg Bag

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KADS

KADS HiPro Concentrate

Pellets · 50 kg Bag

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AVIA

AVIA Pre-Starter

Crumb · 50 kg Bag

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AVIA

AVIA Starter

Crumb · 50 kg Bag

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AVIA

AVIA Finisher

Pellets · 50 kg Bag

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AVIA

AVIA HiPro Concentrate

Pellets · 50 kg Bag

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Two Feeding Programmes

For Different Commercial Objectives.

From the first feed received by a day-old chick to the final stage before market, the nutritional requirement of the bird continues to change. Our broiler programmes follow that growth, supported by HiPro Concentrate for customized feed preparation.

KADS Premium Broiler Feeds

Best suited where the primary focus is:

Higher Performance
Rapid Growth
Flock Uniformity
Optimum FCR
Performance-Oriented Production

AVIA Broiler Feeds

Best suited where the primary focus is:

Reliable Growth
Balanced Performance
Practical FCR
Feed-Cost Management
Better Commercial Economics

KADS & AVIAComplete Broiler Nutrition by Heera Nutritech.

Practical Broiler Feeding Guide

Stage	Age	Main objective	Indicative feed / bird	Feed form
Pre-Starter	0–14 days	Strong early development	0.5–0.6 kg	Crumble / Mini Pellet
Starter	15–28 days	Rapid growth and body development	1.5–1.7 kg	Crumble / Pellet
Finisher	29–42 days	Efficient finishing and market weight	2.2–2.5 kg	Pellet
HiPro Concentrate	As per formulation	Customized broiler feed preparation	—	—
Complete cycle	0–42 days	Market-weight production	Approx. 4.2–4.8 kg

Actual feed consumption can vary according to breed, sex, temperature, stocking density, health status, management, feed form and target market weight.

Feeding Management

Good Nutrition Performs Best with Good Management.

Provide feed freely throughout the day.
Ensure continuous access to clean and fresh drinking water.
Maintain proper brooding temperature during the early stage.
Provide adequate feeder and drinker space.
Maintain good ventilation and dry litter conditions.
Avoid prolonged feed interruptions.
Change from one feeding stage to the next gradually where practical.

Why DEEPAK Premium Layer Feeds?

Nutrition Designed Around the Layer Life Cycle

A layer bird has very different nutritional needs during early growth, pre-lay development, peak production and later laying stages. DEEPAK provides a dedicated feed for each phase so that nutrition can change with the bird.

Maximized Egg Production

Formulations designed to support laying performance and productive efficiency.

Premium Egg Quality

Balanced nutrition helps support shell strength, egg quality and desirable yolk colour.

Balanced Nutritional Profile

Feeds are fortified with essential amino acids, vitamins and minerals.

Robust Immune Support

Balanced nutrition helps support overall flock health and resilience.

Better Feed Efficiency

Stage-wise feeding helps maintain productive performance while managing feed cost effectively.

DEEPAK Layer Feeding Programme

Chick → Grower → Pre-Layer → Layer Phase 1 → Layer Phase 2 → Layer Phase 3

Stage	Age	Main Objective	Indicative Feeding
Chicks	01–07 Weeks	Early growth & immunity	10–30 g/bird/day by end of stage
Grower	08–15 Weeks	Growth & skeletal development	30–80 g/bird/day
Pre-Layer	16–17 Weeks	Transition to laying	80–100 g/bird/day
Layer Phase 1	18–45 Weeks	Early & peak production	100–120 g/bird/day
Layer Phase 2	46–72 Weeks	Sustain egg production	110–120 g/bird/day
Layer Phase 3	72+ Weeks	Extended laying performance	100–110 g/bird/day

Available feed forms: Pellets • Crumbles • Mash. Feed form can be selected according to age, farm preference and feeding system.

Feeding Management

Good Nutrition Performs Best with Good Flock Management

For best results:

1Keep fresh, clean drinking water available at all times.
2Monitor body weight and flock uniformity regularly.
3Adjust feed intake according to age, production level and environmental conditions.
4Observe birds for signs of nutritional deficiency or health issues.
5Maintain records of feed intake and egg production.
6Avoid abrupt feed changes between stages.
7Maintain good ventilation, litter quality and overall flock management.

From Chick to Extended Lay

The nutritional requirement of a layer changes continuously through the production cycle.

01
Chicks
Build the Foundation
02
Grower
Develop the Bird
03
Pre-Layer
Prepare for Production
04
Phase 1
Reach Peak Performance
05
Phase 2
Sustain Production
06
Phase 3
Extend Productive Life

Nutrition Designed for Growth, Production & Egg Quality.

Why DEEPAK Premium Breeder Feeds?

Two Complete Breeder Programmes

For broiler breeders and for layer breeders: Breeder Chicks → Breeder Grower / Pre-Layer → Breeder Layer → Breeder Male. Each stage has different nutritional priorities, from early development and controlled growth to egg production and male fertility.

Fertility & Hatchability

Balanced reproductive nutrition helps support fertility, hatching-egg quality and hatchability.

Stronger Offspring

Good breeder nutrition contributes to the development of healthy and vigorous chicks.

Controlled Body Development

Stage-specific feeding helps maintain the body weight and condition required for successful breeding.

Egg & Shell Quality

Balanced minerals and amino acids support breeder egg quality and shell formation.

Dedicated Male Nutrition

Male breeders receive a separate nutritional programme focused on fertility, vitality and mating performance.

Consistent Quality

Controlled raw-material selection and manufacturing help provide dependable nutrition from batch to batch.

Broiler Breeder Programme

Broiler Breeder Nutritional Specification

Parameter	Chicks	Grower / Pre-Layer	Breeder Layer	Male
Moisture, Max.	11%	11%	11%	11%
Crude Protein, Min.	20%	16%	16%	14%
Crude Fat, Min.	2.5%	2.5%	2.5%	2.5%
Crude Fibre, Max.	7%	9%	9%	9%
Acid Insoluble Ash, Max.	4%	4%	4%	4%
Salt, Max.	0.5%	0.5%	0.5%	0.5%
Calcium, Min.	1.0%	1.0% Grower / 2.0% Pre-Layer	3.5%	1.0%
Total Phosphorus, Min.	0.70%	0.70%	0.70%	0.70%
Available Phosphorus, Min.	0.45%	0.45%	0.40%	0.40%
Lysine, Min.	1.00%	0.80%	0.85%	0.80%
Methionine, Min.	0.45%	0.40%	0.45%	0.40%
Methionine + Cystine, Min.	0.52%	0.50%	0.55%	0.50%
Threonine, Min.	0.70%	0.60%	0.52%	0.48%
Metabolizable Energy, Min.	2800 kcal/kg	2650 kcal/kg	2700 kcal/kg	2750 kcal/kg

These stage-specific nutrient levels reflect the current technical requirements for breeder chicken feeds.

Broiler Breeder Programme

Broiler Breeder Feeding Schedule

Feed	Age	Main Nutritional Objective
Breeder Chicks	0–4 Weeks	Early development & uniformity
Breeder Grower / Pre-Layer	5–22 Weeks	Controlled growth & reproductive preparation
Breeder Layer	23 Weeks onward	Hatching eggs, fertility & hatchability
Breeder Male	23 Weeks onward	Male fertility & mating performance

Layer Breeder Programme

Layer Breeder Nutritional Specification

Parameter	Chicks	Grower / Pre-Layer	Breeder Layer	Male
Moisture, Max.	11%	11%	11%	11%
Crude Protein, Min.	20%	16%	17%	16%
Crude Fat, Min.	2.0%	2.0%	2.0%	2.0%
Crude Fibre, Max.	7%	9%	9%	9%
Acid Insoluble Ash, Max.	2.5%	2.5%	2.5%	2.5%
Salt, Max.	0.5%	0.5%	0.5%	0.5%
Calcium, Min.	1.0%	1.0% Grower / 2.0% Pre-Layer	3.8%	1.0%
Total Phosphorus, Min.	0.65%	0.60%	0.60%	0.60%
Available Phosphorus, Min.	0.45%	0.40%	0.35%	0.40%
Lysine, Min.	0.95%	0.70%	0.70%	0.80%
Methionine, Min.	0.40%	0.40%	0.40%	0.40%
Methionine + Cystine, Min.	0.65%	0.59%	0.65%	0.65%
Threonine, Min.	0.68%	0.58%	0.52%	0.52%
Metabolizable Energy, Min.	2800 kcal/kg	2600 kcal/kg	2600 kcal/kg	2600 kcal/kg

The nutrient profile changes deliberately from chick development to breeder production, particularly in protein, amino acids, energy and calcium requirements.

Layer Breeder Programme

Layer Breeder Feeding Schedule

Feed	Age	Main Nutritional Objective
Breeder Chicks	0–4 Weeks	Early growth, immunity & uniformity
Breeder Grower / Pre-Layer	5–22 Weeks	Controlled development & reproductive maturity
Breeder Layer	23 Weeks onward	Hatching eggs, fertility & sustained production
Breeder Male	23 Weeks onward	Male fertility & reproductive activity

Available feed forms: Pellets • Crumbles • Mash — allowing the feeding programme to be adapted according to age, management system and farm preference.

From Breeder Chick to Hatching Egg